"The Runaway" is the latest visual candy to come from UNKLE, the electronic music group set up by deejay, remixer and Mo' Wax record label boss James Lavelle in 1998. Directed by Lavelle's longtime associates Warren du Preez and Nick Thornton Jones, the film is an extension of the moody artwork the photographic duo created for the group’s recent album Where Did the Night Fall, and the sensuous promo (starring Liberty Ross covered in silver body paint) they shot for lead single “Follow Me Down.” “Between takes on ‘Follow Me Down’ we thought it would be interesting to see what performance we could work towards with this other track, 'The Runaway'.
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